The Interpretations of Guernica

It is certain to say that Pablo Picasso is one of the most famous and influential artist of the twentieth century. Many of his paintings have deep meaning to them, but the painting Guernica was one of his work that really stood out – to me, at least. The painting was inspired by the bombing of German and Italian forces on the Spanish Basque town called Guernica. The factors in it can symbolize many things and people will have different interpretations on it, but two factors that are boldly present in the artwork and that are controversial between many critics are the bull and the horse. These two elements of the painting have numerous perspectives from many different critics. Also, the absence of critical elements in the painting to the bombing of Guernica plays an important role of how people perceive this painting. An interesting perspective of this painting comes from an American professor of History of Art at the University of Virginia named Frederick Hartt. He relates the bull to a Minotaur: a creature that has a head of a bull and a body of a man. In the ancient Greek and ancient Roman cultures, this hybrid creature is a symbol of violence and rage. Hartt, however, relates the Minotaur to the view of the Surrealists as a symbol to man’s irrational side and contrasts this symbol with the symbol of the horse. Hartt says, â€Å"If the Minotaur symbolizes the irrationality of Fascism and man's mistreatment of man, the horse represents the anguish of Spanish citizens, and the end of civilization. † In contrast to Hartt’s belief of the symbolism in the bull, a poet and a friend of Picasso named Juan Larrea thought the complete opposite. He does not see the bull as a Minotaur that symbolizes irrationality and violence; instead, Larrea see the bull as the representation of the anger and fury of the Guernica people. He believes this because the bull is a â€Å"totem† of the Peninsula area. On another note, Larrea and Hartt have simular thoughts about the horse. Larrea says, â€Å"The horse is invariably full of ignoble and depressive features and there can be little doubt that it stands in the painter’s mind for nothing more nor less than the Nationalist Spain. † Another view on the bull is that the bull is â€Å"outside the catastrophe† and â€Å"unaffected. This perception of the painting is from a German Gestalt psychologist named Rudolf Arnheim. In his book, The Genesis of a Painting: Picasso's Guernica, Arnheim writes about the relationship between the bull and the suffering mother holding her baby. With the bull’s snout resting on the mother’s head like a roof, he believ es that the bull is trying to protect the mother, but fails in doing so. Even though its flaming tail shows its internal passion, the bull is unable to aid the mother and is absent, but still acknowledgeable of the scene. John Berger, a English art critic, novelist, painter, and author, mentions the horse and bull in his book The Success and failure of Picasso. He writes about the position and poses of both the bull and horse; the bull seems to be mimicking the horse as both their bodies and heads are posed the same position and facing the same direction. Berger also mentions contrast in these two animals: the horse looks as if it is freaking out and in pain, as opposed to the bull, which is motionless and has no emotion on its face besides a remote look of caution. It is obvious this painting is full of pain and distress, but there is something missing: the cause and protest of all it. The artwork consist of only a dead child, a bull, a horse, four women, an electric light, a lantern, and a bird; no soldiers, bombs, or explosions. As John Berger suggests, Picasso did not try to recreate the actual event in his painting; he had chosen not to represent the attack on Guernica literally. He did not need to show the attacks, but show the cost of conflict; this cost is shown in what has happened to the bodies. Berger says, â€Å"We are made to feel their pain with our eyes. And pain is the protest of the body. † Picasso’s images move the world from the specifics of the devastation of Guernica to the more universal and general suffering that is caused by war. The absence of the main elements of war in Guernica also makes the painting a general symbol of pain and horror, not just the pain and horror derived from war. It has been said that much of Picasso’s art was autobiographical. The fact that the images of death and destruction in Guernica are not clearly referring to the result of a bombing and the fact that it is not clear where the scene is at has led Mary Mathews Gedo, a clinical psychologist and art historian, to believe the painting Guernica not only represented the bombing of the town of Guernica, but also represented Picasso’s early memories from his life. The source of influence was both the historical event and â€Å"a source deep within him† says Gedo. Thus, as well as a work of political force, Guernica also holds an autobiographical element within its creation. From the bull symbolizing a Minotaur to protection, and the horse indicating the people of Guernica to the whole nation of Spain, critics discuss these factors and share the many different interpretations of what these two animals indicate. The act of Picasso not including any war-like elements, other than death and destruction, in the painting makes even more and deeper interpretations by critics. The meaning of Guernica is a broad subject and everyone is going to have different interpretations on it.

Pest Analysis Essay

Political: With the growing demand in the energy drink market and possible side effects due to them because of the high caffeine content, the government of India may come up with the regulations that require the product to be tested clinically to prove its benefits and get the local certification too. Social: Burn position itself as a youth brand. With India being the country with youth centric demographic, it helps BURN to reap the benefits if it position itself as the right product with right pricing and good promotion. However the youth segment of the country is becoming more and more health conscious. Youth now days prefer to have less calorie drinks. Hence it will help burn if it keeps this changing psychographic in mind and design its drinks with lesser calories ( as of now the presence of caffeine and calorie may present a hindrance). The company needs to position the product with keeping in mind about this changing social trend. Legal: Energy drinks in India may soon have to drop the word energy and settle for a less glamorous descriptive such as caffeinated beverage or caffeinated drink. If the Food Safety and Standards Authority of India (FSSAI) have its way, they may also be asked to carry a warning. The FSSAI has proposed that the words â€Å"Not recommended for children, pregnant or lactating women, persons sensitive to caffeine† be displayed in a bold font on every can of energy drink. On 21st Sept’2012 FSSAI declared that the drinks with 320ppm caffeine have to be labeled as â€Å"Caffeinated Drinks†. Economic The energy drinks are premium priced products. It being a non alcoholic beverage has a lot of cheaper alternatives. We know that the sales of such products do get affected during recession. Though recession has almost got over, but its after effects is yet to get over. The policy paralysis is slowly changing for the better but still the its has not reached a stage to control inflation. Higher inflation will lead to lesser consumption of Burn. The pricing needs to be competitive but at the same time we need to keep in mind the current Technology: The technology in India has grown at a very high speed. Internet is becoming a big part in the lives of an Indian consumer. Burn needs to make use of this fact as the current TG of burn will high end and hence will be exposed to internet. Burn can use niche websites as well as social media to do its promotions and hence increase the desirable awareness among the TG. Also the presence of innovative OOH like digital projection (AXE) can be used to engage with the potential TG.

Business Process and Modelling

1. Organizational structure is part of the strategic management approach use by the management while embracing their management functions, it refers to how activities such as the supervision, task allocation, and coordination are redirected towards achieving the set organizational structure. It is also explained to be achieving the organizational objectives through people in their working environment  (Frank, 2014). The functional structure is commonly used organizational structure, it is the type of the organizational structure in which organizational activities are grouped into groups and department such as finance, information communication department, and marketing. It is commonly used by large and small organizations  (Yu, 2013). By grouping the organizational activities into group enhances utilization of the human resource strategic management approach such as motivation and job performance appraisal to employee. The grouped department in the organization will also be able to make the right decisional making which will ensure proper operation in the organization. The disadvantage is that practical offices may turn out to be excessively effective, regularly dismissing the association  (Doumeingts, 2016). 2. A functional information system is an approach that provides significance information relating specific groups and activities and other vital information regarding the management controls. The functional information system in an organization plays a key role in making fundamental decisions that will lead to achieving the organizational goals and objectives. Decision-making process implies making decision which will be functional while planning the future operations of the organization. An information system is an organization facilitated the noble operations which will lead the form into gaining the competitive advantage in a business environment. It also allows the organization faces important communication process. Information systems may not work legitimately which influences the running of the business. This can bring about framework separate, intruding on smooth operations and buyer disappointment. Deficient information systems can convey wrong information to different systems which could make issues for the business and its clients. Information systems are additionally vulnerable to hackers and frauds. 3. Enterprise systems support the whole procedure as opposed to parts of the procedure. Moreover, enterprise systems are not only backing the execution of individual exercises in a procedure, they additionally help the association coordinate work across the functional units. This coordination further decreases delays, avoids excess stock, and expands visibility. Apparently the intricacy of dealing with the information across whole procedures, it is not practical to depend on physically associating useful data frameworks by printing data from one framework and rekeying it into the following framework. In this way, notwithstanding moving from storehouses to procedures, associations should likewise move from practically engaged data frameworks to coordinated venture frameworks  (Bannister, 2015). 4. The functional view of an organization is focusing on the skills and the expertise relevant to fulfill certain business functions at the different organizational level.   While the process view of the organization is based on the different stages of production process in the organization. Communication in functional view of the organization takes place at the departmental level, while in process view communication and related decision take place in the process stages  (Doumeingts, 2016). Process view is commonly used strategic management in today’s business environment, it allows managers to establish and focus on the relevant skill required in the production process of the organization  (Frank, 2014). 5. The three-way match is a payment verification approach that is used by accounting and procurement department while procuring supplies to the organization, it implies when one party A receives an invoice it will be the same with one party B is having. The documents used in the three-way match are invoice, purchase order, and receive report  (Tang, 2016). 6. Bill of material is embraced to be an essential part of manufacturing, it comprises list of part, sub-assemblies, and assemblies used in creating the final products. The bill of material explains what to be bought as well as instruction of how to assemble the products. While product routing in manufacturing explains the steps and procedures which will be used in creating the final products. Routing states the process and related task required while creating to new final products  (Morecroft, 2015). 7.  The manual business process is influenced by the different key problem, this limits the operation of the organization. The manual business system takes more efforts and physical space to track the paper documents when errors are to be corrected the data are to be completed and redone rather being updated. Customer service may is also affected by the essentiality of manual and paper business process in the organization, accessing the customer information may be difficult since the customer details are stored in different places  (Davenport, 2013). To eliminate this manual works, the company should adopt the use of new technology such as accounting packages and other related software’s, this will seek toward reducing and eliminating fully the key problem associated with the manual business process  (Frank, 2014). 8. Make to order (MTO) is a business production strategy that normally allows the customers to buy products that are customized to their determinations. This strategy just makes the final products once the customer places an order. This creates an extra time for the customer to get the product, yet considers more adaptable customization contrasted with obtaining from retailers. Make to order (MTO) strategy eases the issues of over the top inventory that is normal with the conventional make to stock (MTS) strategy. Therefore the advantage of Make to order is to reduce production of excess stock to the market  (Fleischmann, 2014). While the Made to Stock strategy is a traditional production strategy used by many business organization to match the level of production and inventory in relation to the customer demands and forecast, Made to Stock strategy requires to the company to exceptionally make an accurate forecast of demands in the market in order to determine the level of stock to be produced. One of the drawbacks of Made to Stock strategy is that it only relies on the accuracy of the forecasted demands  (Frank, 2014). 9. Globalization is defined to be the integration of people, business organization, and governments. The process of globalization is created as a result of agreement between firm and the governments, this is to improve the operation of every business organization  (Yu, 2013). Adopting of new innovation and technology is one of the response and the positive impact of globalization on the organization, this implies when the organization used different technology to undertake their business activities. Expansion in the market environment is also amongst the response of the globalization in relation to the impact on the organizations. Low-Priced Workforce and Raw Materials is an impact of globalization to operating business organization, it implies when the company responds to the effects of low labor and raw material. An organization may access the important factors by entering into an agreement with other operation firms from different regions  (Cross, 2016). 10. Product view is explained to be an element of marketing information system. It is defined to be process of understating the product concepts, design requirement, product target market, pricing and positioning strategy. The product view allows the customer and all the stakeholders to review the product in the market, their views may be used to improve the image, design and the specification of the product  (Frank, 2014). 11. Systems Applications and Products allows the organization to track business operation in relation to customer and their interaction with the business. Organizational data refers to the data relating to the structure and mode of the organization. Examples include sales and raw material data. Transactional data are data that support the daily operation of an organization, they comprise the automotive systems that facilitate daily business process. Example include payment methods and discount received and allowed  (Fleischmann, 2014). Master data plays a primary role in business process, it refers to the key organizational entities that are utilized by a few useful groups and are regularly put away in various data frameworks over a business enterprise. Moreover, master data represents the business entities around which the organization business transactions are executed and the essential components around which analysis are conducted. An example includes data relating to employee performance, product, and supplies  (Bannister, 2015). 12. Raw materials. Ordinarily, raw materials are obtained from a seller and are not sold to end-clients  (Yu, 2013). Semi-Finished products. They are normally created from crude materials and are utilized to deliver finished merchandise. Cases: front wheel gatherings. Finished goods. This is made by the production procedure from different materials, for example, raw and semi-finished products. Trading goods. Like raw materials, these are purchased from a merchant. Additional preparing of the material preceding exchanging is not performed. Bannister, R. B. J. a. J. H., 2015. Conceptual Product Planning. In 2015 26th Annual SEMI Advanced Semiconductor Manufacturing Conference (ASMC) (pp. . IEEE.. s.l.:s.n. Cross, D., 2016. Globalization and Media’s Impact on Cross Cultural Communication: Managing Organizational Change. Handbook of Research on Effective Communication, Leadership, and Conflict Resolution. s.l.:s.n. Davenport, T., 2013. Process innovation: reengineering work through information technology.. s.l.:Harvard Business Press. Doumeingts, G. a. B. J. e., 2016. Modelling techniques for business process re-engineering and benchmarking. s.l.:Springer. Fleischmann, A. B. E., 2014. Subject-oriented business process management. Springer Publishing Company, Incorporated.. s.l.:s.n. Frank, U., 2014. Multi-perspective enterprise modeling: foundational concepts, prospects and future research challenges. Software & Systems Modeling,. In: s.l.:s.n., pp. 941-962. Geissdoerfer, M. B. N. a. H., 2016. Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process. Journal of Cleaner Production, 135(4), pp. 1218-1232. Gerlitz, L., 2016. Design management as a domain of smart and sustainable enterprise: business modelling for innovation and smart growth in industry 4.0." entrepreneurship and sustainability issues .. s.l.:s.n. Jonsson, P. a. M. S., 2016. Advanced material planning performance: a contextual examination and research agenda.. International Journal of Physical Distribution & Logistics Management, , 46(9). Morecroft, J., 2015. Strategic modelling and business dynamics: A feedback systems approach.. ed. s.l.:John Wiley & Sons.. Tang, M. a. L. B., 2016. Special issue on financial and business modelling and simulation. International Journal of Modelling and Simulation, pp. 1-1. Yu, E. H. J. .., 2013. Business modeling for business intelligence. Synthesis Lectures on Data Management. s.l.:s.n.

US expatriates in Australia Essay Example | Topics and Well Written Essays - 500 words

US expatriates in Australia - Essay Example There are basically three kinds or categories of US expatriates that are found in Australia. The first category is that of those expats working in Australia for an extended or short period of time. Their stay may be a few weeks, few months or a few years. This group is mainly comprised of US citizens working for or representing US-based companies. The second kind are those experts living in Australia temporarily without the intention of becoming permanent residents of the place. This group mainly comprise of college and university students. The third category of US expatriates in Australia is that of those who are intending to obtain or have already obtained permanent status through the Australian government. All the three kinds of US experts are in Australia for different kinds of assignments. For example, some of them could be college or university students as mentioned earlier on. However, most of them are professionals either working for US-based multinational corporations that have invested in Australia. Harvey and Novicevic (69) state that in such a case, they have international assignments to complete critical tasks in various departments of their companies like sales and marketing, advertising, or various managerial positions. Some of the expatriates have been employed by Australian companies or Australian government as well to cover for lack of experts in the local market. Examples of specific occupations identified by expat blog.com (1) for US expatriates in Australia are accountants, aircraft maintenance technicians, property managers, writers, teachers, blogger, physicians and professional players like basketball people. Firms in Australia have come up with new ways of managing US expatriates with the intentions of achieving increased expatriate performance, reducing the rates of expatriate failures and reducing the costs of maintaining expats. In order to deal with the issue of expatriates retuning before competing assignments, firms have

What is meant by the phrase classical contract law To what extent are Essay

What is meant by the phrase classical contract law To what extent are such ideas still relevant in contemporary contractual relations - Essay Example This ranges from the independence of contracts to the bargaining powers through to the formal elements of contracts. We do this examination by looking at various debates and dominant ideas and conceptions as they play out in academia and in practice. The inherent advantage of using the classical model to analyse contracts is one that cannot be overlooked. This is because it makes it easier and more convenient to define the parties of contracts and their expectations. This promotes justice. However, the whole idea has been challenged through the dynamism of the post-world war society. This has led to some important modifications and this is what the paper seeks to examine in-depth through the proposed objectives. The balance between the traditionalist and modern positions on the subject are brought to bear in this paper. Holmes states that law uses deductive systems through which logic can be induced and applied to examine things in a fair manner1. In other words the science of law in itself requires the establishment of frameworks and parameters within which issues and matters can be evaluated justly and deductions made. This is the essence of law. This idea is described as the axiomatic of law by Eisenberg. The classical school of thought used the principle logic and deduction to draw frameworks for different branches of law2. This way, they played a crucial role in setting up a system of justice which ensured that cases were separated into the most appropriate classes and dealt with according to the right principles and the application of correct jurisprudence. Classical contract law developed between the mid-19th Century through to the first part of the 20th Century3. It laid down a framework which defined an airtight genre known as contract law which was strictly adhered to in that era during cases involving contract. Classical Contract Law contained three main elements:

Labor Law Campaign Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Labor Law Campaign - Speech or Presentation Example Please understand that I do not have the resources to do this. The economy is in poor shape and our towns are not painting their homes as frequent as they used to. They rather have rusted walls in order to feed their children. I am sorry that some of you have broken down in your vehicles and have had to wait for a tow, hence making you late to your estimate or painting job. Perhaps some of you have broken down in the company vehicle and have been home late for dinner. I am sorry; however we will have to make due with the vehicles we have. We will just have to keep fixing them. None of the vehicles are under the year 2002. We must continue to re paint them and have the mechanical problems fixed instead of purchasing new trucks. You all are more than employees you are my family! This is a family-run business and some of you are fathers and sons and uncles and nephews or next-door neighbors. We must stick together! I am looking for used Tahoes to replace some of our trucks that have the engines blown in them; however I cannot afford new trucks. Also, I apologize if the air conditioner is not working properly during the summer. I had the huge fans running. Some of you complained it was too warm. I apologize, however after the last hurricane a year ago my company flood insurance increased because we are located on the water. I am head to foot as is but I will not lower your wages as you have families to feed. Hence, please work together as team. A little sweat never killed anyone! If your 2 hours late one night coming home to dinner because your company vehicle broke down, just realize that I am trying my best to keep the operations going. I noticed small groups forming and I am aware that pamphlets have been given out to you all by union representatives. I figured out that there is a union organizing drive. You all must realize that union’s promises are empty. They cannot guarantee anything only ask. The union may promise that you will be driving new navigat ors like our competitors but this is not guaranteed. The union local 1199 will tell you that you will now have a new central air conditioning system in the warehouse but this is not a guarantee. You all are friends and have worked together for a long time. Do you realize that joining a union can jeopardize your friendships or kinships? Perhaps a father wants to join and the son does not want to? This can cause an argument. Do not ruin your solid bonds with each other over decisions that will not guarantee anything else than what already is. Do you know that Bonzo’s Painters who is local 1199 has been on 32 strikes but the painters are still driving around in old vehicles because the employer and union could not come to an agreement? If the majority wins to join a union it can have economic consequences on my business which would be out of my control. I came to this prediction last year after the hurricane. My flood insurance has skyrocketed because we are on the water. Since the downfalls of our economy people aren’t having their homes painted as much. People aren’t spending money! They are saving! If your union decides to go on a strike I cannot afford replacements. Hence, without you guys I cannot run my business and thus I will have to close the entire plant. Please realize that Unions are full of broken promises. Just know that if the union goes on strike you all have to strike. So if you think you’re warm now in the warehouse, what if the union decides to strike on a 100

CRASH by Paul Haggis Essay Example | Topics and Well Written Essays - 750 words

CRASH by Paul Haggis - Essay Example To begin with, Gary Becker’s Taste Model explicates that discrimination may occur when workers and employers dislike working together with people from dissimilar ethnic backgrounds or customers loathe buying goods and products from salespeople from different races (Riley). In simple terms, Becker suggests that people have a preference to associate with individuals from their own ethnic groups. This model clearly explicates what racial prejudice entails. Next, employer ignorance also plays a significant role in promoting labor market discrimination. In this case, employers fail to scrutinize the productive abilities of individuals; instead, they use discernible features such as race or gender as proxies. This judgment is based on the employer’s belief that some people are less productive compared to others because of their gender or race; thus, denying them employment or paying them salaries or wages that fairly reflect their experience, productivity and applicability to the job (Riley). Occupational crowding effect is also a factor that promotes labor market discrimination. In this scenario, minorities and females are crowded into lowly paying jobs. In explaining how labor market discrimination is experienced in the society, I would use the movie ‘Crash,’ co-written, directed and produced by Paul Haggis. The movie is about social and racial tensions in the crowded city of Los Angeles, California. The stories and experiences of several characters interweave to make the movie a success. One of the scenes depicting racial discrimination at its acclaimed heights occurs when Rick Cabot, the local District Attorney, with his wife, Jean, are carjacked while entering their Lincoln Navigator. The two black carjackers, Anthony and Peter, are infuriated by Jean’s reaction after seeing them. This compels them to snatch the couple’s car since they considered Jean’s reaction as demeaning and disrespectful. Anthony asserts that he does not understand why a

Mechanical Engineering Research Paper Example | Topics and Well Written Essays - 1750 words

Mechanical Engineering - Research Paper Example Bureau of Labor Statistics 1; America Society of Mechanical Engineers 1). He is also required to understand things such as the ability of the product to persevere the thermal environment and the forces they will be subjected to. Mechanical engineering plays a critical role in industries such as automotive (car chassis, transmission, sensors and engines), aerospace (control systems for spacecraft and airplanes, aircraft engines, and airplanes), biotechnology, (prosthetic devices, and implants), and other industries such as computers and electronics (semiconductor tools, cooling systems, disk drives and printers). In other words, mechanical engineering takes care of everything that moves (Columbia University 1). Mechanical engineering is a field that includes a broad collection of research areas. Mechanical engineering entails the design, analysis, control, and manufacture of fluid, thermal, and solid mechanical systems. It also involves system integration, innovation use of technology, and creation and development of new markets and products, and it offers the solution to problems facing products (National Research Council 2). This entails optoelectrical-mechanical materials, machines, structures, and Nano- and micro scale devices. The most important aspects of the field include combustion, heat transfer (and other processes of energy conversion), fluid mechanics, tribology, biomechanics, solid mechanics (fracture mechanics also included), and education and management linked with the above areas (National Research Council 3). Mechanical engineering is central to the success of medicine. It plays an important role in medical instrumentation, medical devices, prostheses, and tissue engineering. It also plays a critical role in accomplishing energy independence. The national response to alternative energy sources involves the science of mechanical engineering, and

Untittled Essay Example | Topics and Well Written Essays - 250 words

Untittled - Essay Example The artistic objectives intended by the artist are brought out clearly and excellently in the choice of color. Mentioning an overall black colored sculpture immediately registers in the mind that it was a dull item. The artist, however, made an overall coloring that is rich, bright, vibrant, engaging and that creates visual interest. There is a well-calculated color harmony on the sculpture accompanied by excellent color context between the black color and vivid red. The sculpture is a 3dimension figure with a height, width, and depth made from a solid to a hollow. The method used in designing the sculpture is subtractive, this is where an artist creates an item by carving and removing the extra material used to attain a desired shape. Considering that the sculptures have a small size and almost similar to a vase, implies the artist did not experience a very difficult time building most of it. The bottom part takes a cylindrical shape up to halfway up; the top has a pyramid-like shape designed with simultaneous curves and a small circular opening sinking into the interior. This sculpture is a clear indication of innovative and excellent artistic work carried out carefully. The color choice was excellent, perfect texture, a suitable size for an intimate relationship and focal areas attained their importance of bringing out areas of

Student Veteran Essay Example for Free

Student Veteran Essay No matter who you are, where you’re from, what your job, and how old are you, every single person in the universe has the right to persuade the education as they wish. As the war of Iraq ended and budget cutting for military spending, thousands of newly discharged soldiers are thinking about what to do next. Most of the soldiers, Marines, Airmen, and Sailors joined the military before their 21st birthday, and it’s often the only job they’ve ever held. So, most of them are deciding to go back to school for their education. In the article of â€Å"The veterans are coming! The veterans are coming! † by Edward F. Palm, he states that It is good to know that after the soldiers come from war some of the veterans are ready for a post-secondary education. Palm gives advice to teachers and staff from college and universities on how to treat veterans on campuses. Edward Palm uses personal stories and gives some advice that helps veterans feel confident when they go back to school; also, Palm makes readers believe his credibility by employing pathos and ethos appeal combined with friendly and proud tone that creates and affective argument. After reading â€Å"The veterans are coming! The veterans are coming! †, I agreed  that student veteran in the college is feeling very alone on the campus. We should have treated them with respect and normal like any other students, and college and university should have educated students how to treat with Veteran student. Student veteran in the college can be very autistic. When the service member is discharged from the military, they feel the separation and disorientation with the society. It is because they just spent the last several years inextricably tied to military type of social system, whether it was a brigade, battalion, company, platoon, squad, team, or just one on one with a  battle buddy. During those years, solitude was rare. Now, suddenly they’re no longer attached to those systems, and the feeling of vulnerability can be terrifying. The loss of friendships, purpose, identity, structure, and income is enough to push most people to their limits. Now they are in the college society, which is completely different social system that bears no resemblance to military and command free society. Moreover, student veterans are also older and more experienced than their freshman peers, which helps them keep things in perspective and not sweat the small stuff. They can, and  do, manage huge amounts of pain, both physical and mental, without complaint. But consequently, they also bristle at trivial matters called â€Å"crises† by others, and scorn the frequent self-absorption of their peers. They often see most civilian students as not emotionally strong enough to be their friends. So, they usually isolate themselves in school. Additionally, we need to treat student veterans with respect and normal like any other students on the campus. We need to put a lot of patients to communicate with student veteran. I have a personal experience with the student veteran when I took my chemistry class two years  ago. He is one of my classmates in chemistry class. He is a return solider from Afghanistan, when President Obama ended the Afghanistan war in 2008. He lost the ability of hearing in the war. My first impression of him thought that he is only one the disable students on campus. I can feel he is so shy, fear and low self-esteem around the class because I saw him, he is setting at the corner with his deaf interpreter. I thought his low self-esteem is only coming from his disabilities, but I never anticipated that he is one of the return solider. Then, in the first day of the  chemistry laboratory, we need to choose the group to do all the experiment together for the whole semester. Most of the students have their own group with their friends, but I did not any friends because I am a college freshman. So, I formed a group with him and another college freshman. We really have not talked for a few weeks, even we try to discuss about the experiment because he is too shy around other students and also we cannot communicate orally. So, I found the way to communicate with him by writing, and he started comfortable around the group, and we become a good friend. After a few weeks, he told me that he does not want to do the experiment on the creating flame color and told me he has anxiety on the fire because he saw his battle buddy burn alive to dead in the war. Since then, he has been diagnosed with Post- Traumatic Stress Disorder. So, we discussed on his situation with the professor and made him out of the experiment. It make remember what Palm said â€Å"when it comes to what they did in the war, don’t ask; wait for them to decide if and when they want to tell. The experience of combat is largely ineffable. It  cannot be adequately expressed or shared with people who have not experienced it, and most who have are conflicted about it. If they do choose to share, do not judge. † (Palm 793). I did not ask how he loses his hearing even when we are start talking. But I believe it will not be a happy story behind it. So, I did not ask how about it and even when he told his story I choose not to judge or comment on his tragedy event. Therefore, the student veteran can be really scared and unconfident in the campus because they are really emotionally sensitive about their tragedy that happened in the warzone. But if we treat them normally, patiently and connecting them can effectively ease the social isolation, they will feel very comfortable around other students in the campus. Finally, I think the college and university should acknowledge the students how to communicate with student veteran. I think there are a few questions not to ask the student veteran and not to thank to a student veteran for not knowing their services. The question that we should never ask to student veteran are â€Å"These wars were atrocities and a waste of human life,† â€Å"I don’t get why you’re having so much trouble—you volunteered, right? † And worst of all, â€Å"Did you kill anyone? † These comments do more than upset veterans; they wound the hearts of men and women who are already overburdened with sorrow. Most students cannot image about how the warzone look like. They will very curious and will ask the questions that hurtful to a student veteran. For this reason, I think the college and university should acknowledge students to prevent a student from saying something hurtful and explain how these comments might be hurtful. Then, we should not never thank to the veteran. In the article, Palm stated that  Ã¢â‚¬Å"To thank a veteran you don’t know for his or her service is to put that veteran on the spot. It assumes an ideological and political kinship that may or may not exist. I know it makes me uncomfortable. Keep in mind as well that some will doubt your sincerity, wondering if what you’re really saying is, I’m glad you went so that I [or my son or daughter] didn’t have to go. (Palm 793). By say thank you to student veteran will make them think that you, your son or daughter can living safety in the country because they are going to war for you and your son or daughter. It  will make them feel that they are going to die for you. In conclusion, students veteran on campus are usually isolated themselves with the college society. But if we have enough patient and normal treat as other college peers, and teach other students the way to communicate with them, they will blend to the college society. Work Cited Edward F. Palm. â€Å"The Veterans Are Coming! The Veterans Are Coming! † Everything’s an Argument with Reading. 6th Ed. Andrea A. Lunsford, John J. Ruszkiewicz and Keith Walters. Boston, New York Bedford/ St. Marthin’s 2013. 788-794. Print.

Factors Affecting Health Communication Campaigns

Factors Affecting Health Communication Campaigns A comparison of HIV Aids and Polio Campaigns in Aligargh, Uttar Pradesh Introduction: Last two decades of the century has seen a renewed interest in the field of health communication, disease prevention and health promotion. This was because it was realized that continued investments in clinical health research brings diminishing returns if it is not accompanied with strategic information, education and communication(IEC) efforts. (Pencheon, Guest, Melzer, Gray, 2004) Public and government health departments are rich with tacit knowledge regarding health communication practices and the problems encountered with the population in their geographical area. However this information is rarely collected and written down due to lack of resources. Effective communication can spread knowledge, value and social norms. This can be instrumental in affecting behaviour and improving the over-all health status of the population. India faces a dual challenge in tackling the problem of HIV Aids and Polio. First is the overall high population and poor living conditions of people living in small towns and villages, and second is the complex socio- cultural factors which lead to poor awareness and stigma attached to these diseases. It is important to understand these factors which affect the impact of health communication campaigns in a particular geo-graphical sub system if a comprehensive micro understanding of this field has to be generated. Moreover there always exists a gap between the people who design health communication campaigns and the campaign implementers. An assessment and feed-back from the grass root level implementers needs to be taken if this gap has to be effectively filled. This research hopes to uncover these insights which will be useful not only to the academics but also to the practitioners. Literature review Health Communication: Health communication involves the use of communication strategies by experts in public health domain to influence the health behaviour of people. It is a link between health care practices and communication which has a significant impact on influencing individual and community behaviour towards health and thereby a huge potential to significantly improve their life. (Neil Mckee, 2004) HIV AIDS: The human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroying or impairing their function. As the infection progresses, the immune system becomes weaker, and the person becomes more susceptible to infections. The most advanced stage of HIV infection is acquired immunodeficiency syndrome (AIDS). It can take 10-15 years for an HIV-infected person to develop AIDS; antiretroviral drugs can slow down the process even further. HIV is transmitted through unprotected sexual intercourse (anal or vaginal), transfusion of contaminated blood, sharing of contaminated needles, and between a mother and her infant during pregnancy, childbirth and breastfeeding. Global Case load: HIV Aids In countries most heavily affected, HIV has reduced life expectancy by more than 20 years, slowed economic growth, and deepened household poverty. In sub-Saharan Africa alone, the epidemic has orphaned nearly 12 million children aged less than 18 years. The natural age distribution in many national populations in sub-Saharan Africa has been dramatically skewed by HIV, with potentially perilous consequences for the transfer of knowledge and values from one generation to the next. In Asia, where infection rates are much lower than in Africa, HIV causes a greater loss of productivity than any other disease, and is likely to push an additional 6 million households into poverty by 2015 unless national responses are strengthened (Commission on AIDS in Asia, 2008). According to the United Nations Development Programme (UNDP), HIV has inflicted the single greatest reversal in human development in modern history (UNDP, 2005). Fig 1.1 A global view of HIV Infection (UNAIDS, 2008) The current statistics on HIV/AIDS as published by UNAIDS (2008) are: Estimate People living with HIV/AIDS 33.0 million Adults living with HIV/AIDS 30.8 million Women living with HIV/AIDS 15.5 million Children living with HIV/AIDS 2.0 million People newly infected with HIV in 2007 2.7 million Children newly infected with HIV in 2007 0.37 million AIDS deaths in 2007 2.0 million Child AIDS deaths in 2007 0.27 million Fig. 1.2 -Current Statistics on HIV Aids Global Health Communication initiatives for HIV Aids: Education Entertainment Approach: The Soul City, South Africa (Goldstein, Japhet, E.Scheepers, 2004) South Africa even though a developed country had a wretched health care system, mainly due to long years of apartheid practices. In late 1990s Dr Garth Japhet, a young doctor observed this at Alex clinic. He observed that the health communication efforts in South Africa where very slogan based and not sustainable. Bursts of activity like National Aids day were not enough. There was no formative research before planning these campaigns. More over the campaigns followed a Top Down approach, and lacked synergies between medical community, government and media. Soul City was an extensive multi media campaign started in South Africa, due to the efforts of Dr Garth Japhet. The whole campaign was a collection of mass media campaigns which were connected and implemented year on year. There was a 13 part prime time- television series called Soul city, which was accompanied by a 60 episode radio show. Even though content of both these shows was not similar yet they both highlighted same health issues. Later on printed IEC material was also developed and distributed based on the characters of Soul City. These booklets were also reviewed by 11 top newspapers of the country. Through 1994 to 1999 five series of Soul city were broadcasted. These were consisted rated as top three most watched drama series in South Africa. The Radio program also got very high listenership ratings. Formative research and high creative input went into designing the IEC material which was targeted uniquely to adults and young population. The key to success of Soul City multimedia program was use of media conversion, from print to radio to television. This encouraged inter-personal discussions about health issues. Learning: Locally developed content which has quality entertainment works well For a multimedia educational model to succeed it should return value to all the stake holders Media advocacy leads to policy and social change A continual and integrated multimedia strategy is necessary if the effect of communication has to be sustained. Against Stigma: ACT UP, United States of America (Documents archive/Act Up explained) Stigma is a problem which plagues every country and becomes a very important factor in HIV + people seeking help and coming out in public .The Aids Coalition to unleash power , is one such organisation which attempts to remove this stigma through bold and creative action. They boldly use their slogan Silence = Death which urges people to speak up about HIV and Aids. They seek to normalize talks about condoms and Aids by radical action like sticking posters on telephone booths which say this telephone has been touched by a person with Aids Public demonstrations at churches, baseball fields, Wall Street etc are held to imply that Aids is everybodys business. Once during a Sunday sermon session in New York the ACT UP activists did staged a mass die in outside to highlight the bishops silence on Aids. ACT UP activists use linguistic symbols to make strong statements like -No, Glove No Love and Aids is no ball game. These were used as places like Shea baseball stadium. Learning: ACT UP founder Larry Kramer studied the fight against stigma by Mahatma Gandhi and Dr Martin Luther King and suitably adapted it for modern day audience Use of creative and clutter breaking ideas helps discussion and normalization of sensitive issues like stigma Use of public demonstration, Sit ins and Die ins helps create buzz and social change. Health communication efforts for HIV Aids in India: The National Aids Control Program (UNAIDS, 2008): Every State in India has an Aids prevention and Control Society which under supervision from NACO carries out local initiatives. The second Stage of National Aids control program (NACP) ended on March 2006.This focussed on various platforms to promote youth education about safe sex, safe blood donation and HIV testing. Various platforms like Street plays, concerts, national aids day, TV and radio spots, and celebrity endorsements were utilised. Use of teachers and peer group influencers was done to disseminate knowledge about HIV aids The third stage of NACP will have a strong focus on condom promotion. The installation of over 11,000 condom vending machines in colleges, road-side restaurants, stations, gas stations and hospitals has been done. With support from the United States Agency for International Development (USAID), the government has also initiated a campaign called Condom Bindas Bol!, which involves advertising, public events and celebrity endorsements. It aims to break the taboo that currently surrounds condom use in India, and to persuade people that they should not be embarrassed to buy them. (Shhhhnot anymore!) Various multi-media campaigns have been implemented in India to create awareness about HIV. These include special communication programs to target special audience like sex workers, truck drivers, and street children. Radio programs are broadcasted on a regular basis to disseminate information. Field publicity units, Drama and song division has been set up to target rural India. Aids hotlines with around 1097 toll free numbers have been set up in major cities of India. A very successful program has been the University Talk Aids (UTA program), which covered 4,044 institutions in India and reached out to 3.5 million students. The program was implemented by National Service Scheme with assistance from WHO and NACO.Independent evaluation suggested that the program was highly successful in creating a healthy attitude about sex among young children  ­Communication regarding Condom promotion: Social marketing of Condoms combined with free distribution has been used to promote usage among general public as well as high risk groups. Department of Family welfare has been instrumental in distribution and supply of condoms. Family Health Awareness Campaign This campaign was focussed on creating awareness about RTI and STI among the general public as well as the field level functionaries. This campaign is organised annually in rural as well as urban slum areas. (Shaukat Mohammed, 2003) Reaching Special Audiences: Reaching Men who have Sex with men (MSM): Case Study Naz foundation Trust of India: (Rakesh, 2002) Background: India with a very high population runs the risks of very high PLHA even if a low prevalence rate of HIV is present. Even though most sources of infection are through hetero-sexual sex yet in certain areas like north -eastern India, IDU becomes a dominant factor for HIV transmission. Strategy: The Naz foundation was set up in 1994 to address sexual health issues of MSM, women, truck drivers and PLHA. The key communication objectives were: Communication about modes of transmission Prevention and risk reducing strategies Means of accessing treatment The intervention strategies utilised were: Community outreach: Nine outreach sites which were staffed with officers who provided information on safe sexual health practices, condom usage and provided referrals STI referrals: A non judgemental approach to STI risk patients was followed. STI clinics were set up with a MSM friendly physicians Social and Group meetings: support groups were formed to help MSM and create a freer environment for information interchange Counseling:Telephone hot lines and personal counselling was set up to address MSM concerns Results: The implementation of Naz foundation strategies was evaluated and it showed a number of positive results. An increase from 11 % to 43% for all time condom usage ,the STI clinic visits increased from 24% to 56%, and condom usage by male sex workers increased from 20% to 43 % Learning: Naz foundation realized that in order to reach out to special audiences tailored solutions are necessary. Some risk groups like female partners of MSMs are very difficult to reach and hence intensive efforts are needed in this area. Reaching out to Injecting Drug Users (IDU): Case Study IDUs in New Delhi India (Dorabjee, 1998) Background: In some cities of India like New Delhi the HIV prevalence rate among IDU users is as high as 85%.The Indian NGO Sharan has been working for IDU since 1979,and has done some breakthrough work in this area.(AIDS Analysis Asia ,1996). Strategy: IDU were motivated to join either drug substitution therapy which involved substituting drug injections to oral drug usage or needle exchange program where the registered IDU users vouched to stop exchanging needles during drug usage. The reason behind the success of this program was that it managed to develop a strong trust among IDU users because it employed recovering drug users as outreach workers. Constant feedback was sought from them and the program was modified accordingly. The IEC approaches used were counselling, peer education, information on sexual transmission of HIV aids, condom distribution and drug use prevention programs. Results: 33 % of registered IDU started taking oral drugs instead of Injections 21% stopped sharing needles Use of advocacy resulted in government accepting the use of harm reduction strategies for IDU users Learning: Political support is necessary for the success of any IEC project on sensitive issues. This can be influenced through strong advocacy Incorporating feedbacks by outreach workers and IDU can significantly increase the impact of the campaign A range of clinical, social and communication services are required to meet the purpose of HIV prevention among IDU users Addressing the mobile population: Case Study the Trucker Population of India (Bhoruka, 2001) There are about 50 million trucker population in India, who spend around ten months away from home. Around 70% of these engage in unprotected extra marital sex (UNAIDS, 2006).HIV infection is high in this segment along with a high STI danger. A major obstacle is that these truck drivers do not use condoms for road side sex as it regarded as a re-creational activity. Strategy: The Bhoruka public welfare trust (BPWT), attempted to reach these truck drivers through free tea parlours set up at 5 main route stops in India. These tea parlours offered a meeting ground for the truck drivers and offered tea, newspaper, TV and other forms of entertainment. However no prostitution or drugs were encouraged. Condoms, clinical counselling and STI medical referrals were offered at a subsidised rate. The most important aspect was focus on peer education and counselling. As these truck drivers discussed about their life, peer educators gave them counselling and information. Parking lots were used as another reaching stop where peer educator gave out condoms and IEC material. This program became so successful that various truck drivers themselves became informal peer educators. The tea-shops were also managed by truck drivers or sex workers. Informal truck driver peer educators were later trained and given certificates to become formal peer educators and work in these tea shops. Small motivational incentives like bags and pens were also offered to these truck drivers as well as informal peer educators. Results: Every tea centre reaches out to close to 48,000 people annually, provides subsidised treatment to 2,200 patients .Fifty percent of these patients are treated for STIs Around 200 truck drivers had been trained as peer educators by the year 2000 The condom social marketing component of this program was very successful, with steady increase in condom sales. Till 2000 there were 104,832 sold and 162 active condom distribution set up. Learning: A high level of motivation should be maintained amongst the peer learning groups. Its important to have support of all the stakeholders for the success of any ICE program. Poliomyelitis (polio) Poliomyelitis (polio) is a highly infectious viral disease, which mainly affects young children. The virus is transmitted through contaminated food and water, and multiplies in the intestine, from where it can invade the nervous system. Many infected people have no symptoms, but do excrete the virus in their faeces, hence transmitting infection to others. Initial symptoms of polio include fever, fatigue, headache, vomiting, stiffness in the neck, and pain in the limbs. In a small proportion of cases, the disease causes paralysis, which is often permanent. Polio can only be prevented by immunization (World Health Organisation) Global Case load: Polio Polio cases have decreased by over 99% since 1988, from an estimated 350 000 cases in more than 125 endemic countries then, to 1997 reported cases in 2006. In 2008, only parts of four countries in the world remain endemic for the disease the smallest geographic area in history. In 1994, the World Health Organization (WHO) Region of the Americas (36 countries) was certified polio-free, followed by Western Pacific Region (37 countries and areas including China) in 2000 and the WHO European Region (51 countries) in June 2002. In 2007, more than 400 million children were immunized in 27 countries during 164 supplementary immunization activities (SIAs). Globally, polio surveillance is at historical highs, as represented by the timely detection of cases of acute flaccid paralysis. Persistent pockets of polio transmission in northern India, northern Nigeria and the border between Afghanistan and Pakistan are key epidemiological challenges. As long as a single child remains infected with polio, children in all countries are at risk of contracting the disease. The poliovirus can easily be imported into a polio-free country and can spread rapidly among unimmunised populations. Between 2003 and 2005, 25 previously polio-free countries were re-infected due to importations. The four polio-endemic countries are Afghanistan, India, Nigeria and Pakistan. Global Health Communication efforts for Pulse Polio: Strategic communication efforts in Afghanistan (Rafiqi, 2004) The Pulse polio eradication program of Afghanistan faced stiff challenges due to illiteracy, resistance, inaccessibility and worsening security conditions. Strategic approach for Polio health communication in Afghanistan focussed on advocacy, social mobilization, communication to support the program and training. Advocacy was achieved by involving top leaders at every program launch, and getting them involved at all levels by sharing epidemiological data. Social mobilization through involvement of religious leaders, mosque and prayer announcements, and inter-personal communication. Television and Radio was also utilized. Communication to support the program was achieved through district and community based forums which encouraged discussions, dedicated community specific social mobilization workers were employed and training was given to Imams and other religious leaders. Print media was used effectively for brochures, banners and leaflets. Learning: Its a challenge to shift the focus of health communication from campaign type to sustainable communication Advocacy at highest level is instrumental to success of the campaign Use of local facilities like mosques, bazaars, mobile loudspeakers etc lead to effective social mobilization Appropriate mix of print and radio can effectively reach mobile population Establish strong relationship with religious leaders Promote health education through health facilities as well as private practitioners Ensure all factions of community are involved including women Polio immunization efforts through public health education efforts in West Africa. (African Science Academy Development Initiative (ASADI), 2005) Nigeria faced a major challenge when polio vaccination was stalled in northern areas due to huge negative controversy in local as well international media regarding the safety of these oral medicines. Moreover allot of trusted religious leaders also spoke out against the vaccine. To fight this drastic loss of acceptance of Oral Polio Vaccine (OPV), a strong communication plan was developed with the objective that each child should get OPV drops.This was achieved through heightened advocacy through large scale public flag offs of campaigns, direct involvement of the president, working with the private companies including telecom companies, and engagement of religious as well as community networks. To focus on community education community mobilizers were assigned to high risk area, traditional media like street theatre, town criers, mobile cinema and folk songs were utilized. Mass media like TV spots and radio jingles were also integrated Effective use of Media for behaviour change was used. This included broadcasting in national languages, special programs for minority groups, projection of human interest stories to create positive dialogue, folk media, community theatre and mobile cinema followed by dialogue. Success of this campaign can be determined by the fact that the demand for immunization and OPV drops substantially increased. The OPV controversy was effectively resolved, along with support from key stake holders. Learning: Behaviour Change through public education and integrated mass and traditional campaigns can effectively result in more demand and acceptance of polio immunization. Health communication efforts for Polio: India Reducing resistance and increasing community dialogue: Meerut, Uttar Pradesh (United Nations Childrens Fund (UNICEF) India, 2007) Meerut is one of the regions of Uttar -Pradesh which is seen as high risk for the polio endemic. A highly innovative social mobilization campaign was implemented in Meerut, which involved: Use of distinct influencers; Three teams of 35 Urdu teachers,24 kirana store owners and Hajis (people who have completed Haj pilgrimage )were involved in these teams. Close to 25,000 primary schools were approached on republic day, to educate the children, inform them of the dates of immunisation so that better participation is achieved. Mosques were approached to educate the community. Their participation increase from 61% in January 2007 to 74% in February 2007. Meetings on a regular basis were conducted with mothers and daughter in laws, to discuss polio and child health issues. Booklets were published which contained poems written by local influential poets. These boosted the morale of health workers and also worked as strong advocacy measure. Due to these innovative techniques Meerut recorded the lowest no. of resistant households in Uttar Pradesh in 2007. Learning: Polio needs to be incorporated as a part of overall child health program . Consistent, open and on-going dialogue with all factions of community is necessary. Use of innovative techniques to create interest: Polio Joker (Kher, 2007) Brihanmumbai Municipal Corporation (BMC), hired Manchanda Jha to dress up as a joker and attract kids to polio booths .He sings songs about polio, does tricks, engages children and gives information about the importance of polio drops alongside.When dances and sings Chal chale polio boothpe hum sathiyoon, chalke do boondh jeevan ke le sathiyon the children are not only humoured but also an important message has been delivered. He became so successful that he came to be called Polio Joker popularly. He has been instrumental in reaching out to care-givers and kids in slum areas. This program was implemented for three years and has very high recall value. Learning: New entertaining techniques need to be implemented if communication has to reach children Communication methods should be tailored to meet the needs of high risk areas. Rationale of the research Health status of a country is influenced by a number of factors like food, water, income, sanitation, education and accessibility to health care services. Health communication campaigns and health services dont exist in a vacuum but are influenced by external socio-economic, cultural and factors. These factors play an important part on how health information education and communication campaigns are designed, implemented and finally received by the target audience. These factors also influence policies, resource allocation, technology, training of medical staff and communication strategies used. These in turn shape the health services system of a particular region. Studies which have documented the health communication efforts have restricted themselves to an analysis at national level. It will be not surprising to find that in a complex nation like India various sub-systems exist, and every sub-system might influence the message in its own way. HIV AIDS and Polio are two major health concerns faced by Indian population. On-going and consistent efforts are made to educate people regarding these. However again within a geographic sub-system people might react and respond both these campaigns in a differential manner owing to a variety of factors like sensitivity of the issue, complexity of the message and stigma. Through this study I wish to explore these factors which affect the impact of health communication campaigns of HIV Aids and Polio, in a geographic sub-system. Research Objectives: Through the analysis of the literature review and recommendation of my guide the following research objectives have been identified: To understand the health communication processes and initiatives undertaken for HIV Aids and Polio prevention/care at a sub-system, grass root level. To identify factors which lead to an differential impact of these health communication campaigns To suggest improvements ,if possible, to current health communication practices followed in the geographic sub-system Research Areas: Health communication campaigns which will be studied extensively are: Against HIV-Aids: These will include the communication efforts in the area of prevention (transmission through mother to child, sexual transmission and primary prevention) and against stigma. Against Pulse Polio: Campaigns for polio education and routine immunisation will be studied. This study aims to understand the use of traditional media, electronic and human channel employed at the grass root level. What are the problems faced in implementation, what are the intermediary factors which affect them, and what measures are taken to combat these problems. An evaluation of these campaigns will also be conducted based on how much has the target audience been receptive to them, and responded by either positive action or behaviour change. Ultimately both these campaigns will be compared and contrasted to arrive at the differentiating factors which impact the outcome of these. Research Methodology: Phase One An extensive secondary research will be done to establish a foundation for the primary research. The literature review provides certain learning about different methods of strategic health communication. This learning will be taken forward to secondary research where the focus will be kept on the grass root health communication initiatives undertaken in the chosen sub-system. In addition a case study method will be employed to shape up the key focus areas for the primary research. Phase two This phase will consist of primary research will be essentially qualitative and exploratory in nature. The purpose of this type of research methodology is to generate basic knowledge on relevant areas, discover associated factors, and identify information gaps. Data collection and Analysis: Secondary research will consist of data collection from online sources, medical and communication journals as well as reports. Various performance reports and internal documents which are generated at the primary sub-system level will also be looked into gather data. Expert In-depth interviews will be conducted to gain more understanding on the subject. It is important to note that the interviews will be open -ended and flexible to generate maximum insights. These interviews will involve extensive probing and will utilize the technique of laddering, An interview guideline will however be prepared for a comprehensive and systematic execution. Similar technique of in-depth interviews will also be employed to collect information from target audience regarding the appeal of the campaigns. The reason why in-depth-interviews will be used over other methods of data collection is: It is flexible It provides in-depth information about areas to be covered Since the area of study is very specialised it provides scope for clarification Some of the issues which needs to be discussed are personal in nature, a face to face and private discussion is necessary Like other techniques, this tool also suffers from certain limitations. It is prone to bias and largely depend on the skill of the interviewer. It is an expensive technique, can be time consuming and responses may be difficult to interpret. The structure of the interview is not clearly defined unlike a survey and so same questions may not be asked to all the respondents Area of Study: The chosen geographical sub-system for the primary research is Aligarh in UP. The reasons behind this are the following: Northern UP has a relatively high prevalence rate of HIV AIDS Its one of the few areas in India which is still Polio Endemic Familiarity with the local language Initial contacts are available Timeframe of the study: Phase one-: November till mid-December 2009 Phase two/primary research: Mid December to January 2010 Sampling: Sampling universe consists of all the experts in the area of the study, and the population to which the health communica

Comparison of Dracula and Bram Stokers Dracula Essay -- Comparison Co

Compare/Contrast Dracula and Bram Stoker's Dracula A noticeable difference in the way movies have changed over the years is evident when comparing and contrasting two films of different eras which belong to the same genre and contain the same subject matter. Two vampire movies, Dracula and Bram Stoker's Dracula, present an interesting example of this type of study. Comparing the 1931 version of Dracula, starring Bela Lugosi, with Frances Ford Coppola's Bram Stoker's Dracula 1993 version yields some similarities. Both films are of the same genre: Horror. Both films are set around the same time period. Also, both deal with a vampire coming to England and causing disruptions in people's lives. Beyond these few similarities are numerous contrasts. An obvious difference in these films is that the 1931 version played to a Depression audience and that the Coppola version played to a modern audience. (I am being extremely careful because, obviously, the 1931 audience was modern in 1931; however, we like to think of ourselves as being more modern than past generations. There are differences in the audiences which viewed the respective versions in their time, and I hope to prove this point as the paper unfolds.) When we compare the portrayal of characters in the areas of gender, race, and age, we find striking contrasts. In the 1931 version, men's roles are well-defined: they are the protectors. For example, Jonathan hovers over Mina in many scenes, giving us the impression that Mina is a helpless creature. In Coppola's version, Jonathan is by no means a protector. He barely escapes Dracula's castle; Mina has to go to him--to protect him. Also interesting, are the differences in the portrayal of the women in these film... ... audience handle this, or is it because they demand realism? Possibly, this demand for realistic interpretation of subject matter is a major cause of the differences between these films; however, as was shown in this paper, there are also other reasons for the variations. 1931 was a time of poverty for many Americans who needed escape into a film where traditional values were upheld: where God wins; where men and women's roles are well-defined; and where order reigns. Coppola's version has been released in a time where the patriarchal system has begun to break down; where prejudice is no longer acceptable (still practiced, but not acceptable); and where we require everything to be extreme. Bibliography Bram Stoker's Dracula. Dir. Frances Ford Coppola. Columbia TriStar Home Video, 1993. Dracula. Dir. Tod Browning. Universal Pictures Corporation, 1931.

Benjamin Franklin Essay -- Biography Biographies Bio

Benjamin Franklin was born on Milk Street in Boston on January 17th, 1706. His father was Josiah Franklin, a candle and soap maker. His mother was Abiah Folger and she was Josiah's second wife. Benjamin Franklin was the youngest son of 17 children. Benjamin attended Boston Latin School for two years but did not graduate because of lack of money; however he continued his education by reading great quantities. His parents wanted him to go into the church, however at age 10 his schooling ended and he worked for his father until he was 12, when he became an apprentice printer for his brother James. When Benjamin was 15 his brother created the "New England Courant" which was the first independent newspaper in the colonies. Benjamin was not allowed to write for the paper so he invented a pseudonym of Mrs. Silence Dogood, these letter were published and became a subject of conversation around town. When his older brother, James, discovered that these letter belonged to Benjamin he has not happy. Benjamin Franklin left his apprenticeship without permission and became a fugitive. At 17 Franklin ran away to Philadelphia seeking a new start, at his arrival he worked in a few print shops in town. He was the convinced to go to London by Sir William Keith who supposedly wanted to start a new newspaper, however this was untrue. Franklin worked in London as a compositor in a printers shop and then returned to Philadelphia in 1726 with the help of a merchant who gave Franklin a position as clerk, shopkeeper and bookkeeper in his merchant business. In 1727 at the age of 21 Benjamin created the Junto, this was a group of aspiring artisan and tradesmen who wanted to improve themselves as they improved their community. The members of the Ju... ...s. He sailed into British waters and had a great fight against the British, eventually two proud British ships surrendered and they were taken to French waters as American prices. He conducted the affairs of the United States with great success, he was able to secure a military alliance in 1778 and was able to negotiate the Treaty of Paris, and this led to the end of the American Revolutionary war. He remained in Paris until 1785 having accomplished what he was sent there to do. When Benjamin Franklin returned to America in 1785 his position as the champion of American Independence was second only to George Washington. He is the only founding father who signed all four of the major documents of the founding of the United States; these are the Declaration of Independence, the Treaty of Paris, the Treaty of Alliance with France and the United States Constitution.

Green permits :: essays research papers

Green Permits Transferable discharge permits create an economic incentive to reduce pollution and exhibit many other advantages over the current command and control pollution regulation system. However, ‘green permits’ on a large scale would be difficult to allocate fairly, and the efficient economic outcome may not be the socially desirable outcome. Introduction to Green Permits 1. Green Permits as an incentive to reduce pollution: cost to pollute- tie up money induces costs/benefits of pollution to owner of permits a. polluter pays incentives for research and development 2. Green Permit benefits over Command and Control under CAC delay is profitable new technology must develop to ever-changing EPA standards fixed cost of pollution -free if under guidelines no incentive to reduce each pollution written into law b. who determines value of each pollutant c. special interest groups ruling majority 1. Problems with Green Permits initial allocation c. auction off - generate revenue but create barriers d. give away - harm firms already environmentally friendly trading rules leading to socially undesirable outcome a. anybody trade - geographic concentration problem b. mixing problem - receptor sites and ambient standards 4. Green Permits as a market failure can’t have failed without trying on large scale example - rapid phaseout of lead gasoline References: Develin, Rose, Grafton, Quentin. Marketable emission permits:efficiency, profitability and substitutability. Canadian Journal of Economics, Ap(96). Vol.29,260-264 Rothschild, Micheal. (1992) Green Markets. Upside. Bionomics Institute Field, Barry, Olewiler, Nancy. Environmental Economics (First Canadian Edition). Toronto: McGraw Hill. 1994 Cost-effectiveness has emerged as a major consideration in the design of environmental policies. Cost-effectiveness means that with prudent policy design, the same level of environmental improvement can be achieved at a lower cost, which implies real cost savings for the affected polluters. Alternatively, a higher level of environmental quality can be achieved at the same cost, which implies a real gain for the population affected by pollution. Cost-effectiveness thus generates win-win opportunities between polluters and the community at large and has emerged as a concept that can bring the battling parties in the political controversy about pollution control policies together to one table. While charges fix the cost of pollution control but leave the total level of emissions to be determined by the market, a system of tradable permits fixes the total amount of emissions from all sources but leaves the price of pollution and the allocation of the total emissions to individual sources to the market.

Caring for the Elderly and Their Views on Aging

Caring for the Elderly and their Views on Aging Kesha Edwards ECPI University Nursing 111 Mrs. Shaffer June 8th, 2012 The purpose of this report is to investigate the ageing and life of Ms. Rose Brown, who happens to be one of my residents at the nursing home I am currently employed at; how she feels about ageing in today’s society, and also what she has learned and what she would have done differently. She is 67 years-old, and lives by herself. With this report, I intend to learn about her life condition and, as well suggest and inform her ways to improve her life.After spending two afternoons interviewing Ms. Brown, I gained some knowledge on how she perceives the aging process and the impact on the quality of her life. Firstly, she assured me that she views aging in a very positive and healthy way. Ms. Brown first stated that aging itself has a bad reputation, but all isn’t bad. â€Å"The best thing about aging is the experiences one can acquire and share with young er people. She believes that, a positive attitude and assists in accepting oneself and the physical and psychological changes.She enjoys the fact that, she is physically fit and cognitively alert. She is positively sure that with the advances made in a health care, the quality of her life will be granted. Also, she enjoys the benefits of being a senior citizen, including discounted travel and fares, lower cost Medicare. Over all, the spare time to do what she loves. However, when I mention about a long term care, such as Nursing home, if for any instance she ever considered going to a nursing home for a better assistance; she paused for a moment, as if was something that made her really sad.She replied that, she has no regards on going to a nursing home, in her opinion; nursing home is a place where she would feel isolated of the world and her close friends. Most important, she would feel useless, being in a place that people would do everything for her. Secondly, she is afraid to b e neglected and mistreated. Many times she asked herself, will I be happy? Will I be alone or surrounded with happy people? Will I be cared? I also shared with Ms. Brown about different topics concerning elderly, in particular, ageism, social network, and caregiving. On my second interview with Ms. Brown, I decided to bring my Gerontology notebook â€Å" Aging, the Individual, and Society†, so I could share with her some facts about aging, elderly, how society views it, and most important. From the book, we look up about Ageism, I asked her, what she had to say about it and if she ever felt discriminated for being old. She had a positive response to that, she told from the 25 years she had been leaving here, younger generation have always respected her, and generous to her.We also read chapter 4† Physical Health and Wellbeing†, leaving by herself it important to know about being self-sufficient, we cover chapter 5 â€Å"Mental Health†, â€Å"Finances and l ifestyles†, chapter 9, statistically speaking, women’s financial needs are different from men’s. Women live longer than men, most often; they see themselves leaving in an income below average. Lastly, we read chapter 10 â€Å"Living Environment†, and â€Å"The Oldest-old and Caregiving†, on chapter 11.One of my concerns with Ms. Brown was the fact that she was leaving by herself. What are some problems that the elderly may face living alone? I think the greater concern would be loneliness, anyone who has been married for a long time, and now faces widowhood, certainly will miss their mate. Other concerns are, not eating properly; vulnerability to strangers, unable to maintain a household, forgetting to take their medicine, unable to walk outside without help, and the list goes on.As a caretaker at the South Richmond Adult facility, a couple of major challenges facing our facility include; the increased rules and regulations, the increasing burden of Documentation and Paperwork, understaffing and having enough sub-acute trained nurses and quality therapists; seeing that I often have ten to twenty residents because of the understaffing issue, and treating increasingly difficult patients with reduced reimbursements and insufficient funding.Besides my children, two of my most significant accomplishments to date would have to include obtaining my CAN and working in this field for the past six years, and finally making the decision to attend college and obtain my Nursing Degree. A couple of my strengths as being a caretaker would include my communication skills, which I believe are great and benefit me in my everyday career. I enjoy speaking with patients nd families whenever possible. I even spend the day with some of my residents on my days off. I have come to believe that a close friendly relationship is very important with the families as well as the patients as they are coping with ageing of someone close and all the health iss ues that follow. Also, my organizational skills are very important to me as well as my fellow co-workers. Remaining organized and scheduled allows for a smoother day.I have come to believe that my greatest weakness is finding it challenging on occasions to separate my feelings from my career. My views on ageing are that it can be a beautiful thing. If you take care of your body at a young age and eat healthy, when you become older it won’t affect you as much. With age comes wisdom, so once you become a certain age, you have done a lot in life and you have the knowledge and wisdom to pass on to younger people.

Polythene: Plastic Shopping Bags

Polythene pollution is everywhere, and the problem is getting worse. For most of us, the problem is seen as one of visual pollution, where plastic bags litter streets, roadways, and in some cases scenic areas across the country. No one will argue that polythene is useful. The plastic bags we use to carry home food or products are for the most part very light and very strong. Using these bags is not really the problem. The problem, leading to polythene pollution, is the improper methods of disposing of the bags.They've been marketed as throw-away items, and that is all too often what we do, except they don’t always end up in the garbage. Save A Tree – Polythene wasn't introduced as a bad thing. It wasn't all that many years ago that we started using plastic bags to â€Å"save a tree†. By using paper bags for groceries, it seemed like we were cutting down trees, using the wood or pulp products on a one time basis, and then throwing the product away. The message was , we were on the verge of making a renewable resource, trees, a non-renewable one.everal design options and features are available. Some bags have gussets to allow a higher volume of contents. Some have the ability to stand up on a shelf or a refrigerator. Some have easy-opening or reclosable options. Handles are cut into or added onto some.Plastic bags usually use less material than comparable boxes, cartons, or jars, thus are often considered as â€Å"reduced or minimized packaging†.Depending on the construction, plastic bags can be well suited for plastic recycling. They can be incinerated in appropriate facilities for waste-to-energy conversion. They are stable and benign in sanitary landfills. If disposed of improperly, however, plastic bags can create unsightly litter and harm some types of wildlife.Bags are also made with carrying handles, hanging holes, tape attachments, security features, etc. Some bags have provisions for easy and controlled opening. Reclosable feat ures, including press-to-seal zipper strips such as Ziploc, are common for kitchen bags. Some bags are sealed and can only be opened by destroying the packaging, providing some tamper-evident capability.Bags can be made with a variety of plastics films. Polyethylene (LDPE, LLDPE etc.) is the most common. Other forms, including laminates and coextrusions can be used when the physical properties are needed.Boil-in-bags are often used for sealed frozen foods, sometimes complete entres. The bags are usually tough heat-sealed nylon or polyester to withstand the temperatures of boiling water. Some bags are porous or perforated to allow the hot water to contact the food: rice, noodles, etc.Bag-In-Box packaging is often used for liquids such as wine and institutional sizes of other liquids.Often times, children may attempt to use bags as a sort of makeshift kite. By tying string to the handles, they are able to successfully glide them, provided there is a gentle breeze, until they lose thei r grip or grow weary of holding them and simply let go, unaware of the fact that they are endangering animals' lives.Plastic shopping bagsMain article: Plastic shopping bag Open bags with carrying handles are used in large numbers nationwide. Stores often provide them as a convenience to shoppers. Some stores charge a nominal fee for a bag. Heavy-duty reusable shopping bags are often considered environmentally better than single-use paper or plastic shopping bags.Waste disposal bagsMain article: Bin bag Flexible intermediate bulk container Main article: Flexible intermediate bulk container Flexible Intermediate Bulk Containers (Big bags, bulk bags, etc.) are large industrial containers, usually used for powders or flowables.Use of plastic bags internationallyThe number of plastic bags used worldwide has been estimated to be on the order of 1 trillion annually. The use of plastic bags differs dramatically across countries. While the average consumer in China uses only 2 or 3 plastic bags a year, the numbers are much higher in most other countries: Denmark: 4, Ireland: 18, Germany: 65, USA: > 300, Poland, Hungary, Slovakia: more than 400. In order to reduce plastic bag consumption, the European Union has suggested to pass new regulations.Danger to childrenThin plastic bags, especially dry cleaning bags, have the potential for causing suffocation. About 25 children in the United States suffocate each year due to plastic bags, 99.2% are under the age of one. This has led to voluntary warning labels on some bags which may pose a hazard to small children.Danger to marine wildlifePlastic bags, which escape the garbage collection process, often end up in streams, which then lead them to end up in the open ocean. Because they float, and resemble a jellyfish, plastic bags pose significant dangers to marine mammals, such as Leatherback sea turtles, when they enter their digestive tract. Because plastic bags cause damage to ocean marine life, litter city streets, and cont ribute to carbon emissions in their manufacture and shipping, some towns in the United States, including San Francisco, CA, Portland, OR, Seattle, WA and Austin, TX have begun to ban or restrict the use of plastic bags, usually starting with plastic shopping bags. Polythene: Plastic Shopping Bags Polythene pollution is everywhere, and the problem is getting worse. For most of us, the problem is seen as one of visual pollution, where plastic bags litter streets, roadways, and in some cases scenic areas across the country. No one will argue that polythene is useful. The plastic bags we use to carry home food or products are for the most part very light and very strong. Using these bags is not really the problem. The problem, leading to polythene pollution, is the improper methods of disposing of the bags. They've been marketed as throw-away items, and that is all too often what we do, except they don’t always end up in the garbage.Save A Tree – Polythene wasn't introduced as a bad thing. It wasn't all that many years ago that we started using plastic bags to â€Å"save a tree†. By using paper bags for groceries, it seemed like we were cutting down trees, using the wood or pulp products on a one time basis, and then throwing the product away. The message was , we were on the verge of making a renewable resource, trees, a non-renewable one. everal design options and features are available. Some bags have gussets to allow a higher volume of contents. Some have the ability to stand up on a shelf or a refrigerator. Some have easy-opening or reclosable options.Handles are cut into or added onto some. Plastic bags usually use less material than comparable boxes, cartons, or jars, thus are often considered as â€Å"reduced or minimized packaging†. Depending on the construction, plastic bags can be well suited for plastic recycling. They can be incinerated in appropriate facilities for waste-to-energy conversion. They are stable and benign in sanitary landfills. If disposed of improperly, however, plastic bags can create unsightly litter and harm some types of wildlife. [3][4] Bags are also made with carrying handles, hanging holes, tape attachments, security features, etc.Some bags have provisions for easy and controlled opening. Reclos able features, including press-to-seal zipper strips such as Ziploc, are common for kitchen bags. Some bags are sealed and can only be opened by destroying the packaging, providing some tamper-evident capability. Bags can be made with a variety of plastics films. Polyethylene (LDPE, LLDPE etc. ) is the most common. Other forms, including laminates and coextrusions can be used when the physical properties are needed. Boil-in-bags are often used for sealed frozen foods, sometimes complete entres.The bags are usually tough heat-sealed nylon or polyester to withstand the temperatures of boiling water. Some bags are porous or perforated to allow the hot water to contact the food: rice, noodles, etc. Bag-In-Box packaging is often used for liquids such as wine and institutional sizes of other liquids. Often times, children may attempt to use bags as a sort of makeshift kite. By tying string to the handles, they are able to successfully glide them, provided there is a gentle breeze, until t hey lose their grip or grow weary of holding them and simply let go, unaware of the fact that they are endangering animals' lives.Plastic shopping bags[edit] Main article: Plastic shopping bag Open bags with carrying handles are used in large numbers nationwide. Stores often provide them as a convenience to shoppers. Some stores charge a nominal fee for a bag. Heavy-duty reusable shopping bags are often considered environmentally better than single-use paper or plastic shopping bags. Waste disposal bags[edit] Main article: Bin bag Flexible intermediate bulk container[edit] Main article: Flexible intermediate bulk container Flexible Intermediate Bulk Containers (Big bags, bulk bags, etc.) are large industrial containers, usually used for powders or flowables.Use of plastic bags internationally[edit] The number of plastic bags used worldwide has been estimated to be on the order of 1 trillion annually. The use of plastic bags differs dramatically across countries. While the average co nsumer in China uses only 2 or 3 plastic bags a year, the numbers are much higher in most other countries: Denmark: 4, Ireland: 18, Germany: 65, USA: > 300, Poland, Hungary, Slovakia: more than 400. In order to reduce plastic bag consumption, the European Union has suggested to pass new regulations.Danger to children[edit] Thin plastic bags, especially dry cleaning bags, have the potential for causing suffocation. About 25 children in the United States suffocate each year due to plastic bags, 99. 2% are under the age of one. This has led to voluntary warning labels on some bags which may pose a hazard to small children. Danger to marine wildlife[edit] Plastic bags, which escape the garbage collection process, often end up in streams, which then lead them to end up in the open ocean.Because they float, and resemble a jellyfish, plastic bags pose significant dangers to marine mammals, such as Leatherback sea turtles, when they enter their digestive tract. Because plastic bags cause da mage to ocean marine life, litter city streets, and contribute to carbon emissions in their manufacture and shipping, some towns in the United States, including San Francisco, CA, Portland, OR, Seattle, WA and Austin, TX have begun to ban or restrict the use of plastic bags, usually starting with plastic shopping bags.

Health and Wellness Education

*Health And* Wellness Education HWE 100 HUMAN NUTRITION 3 CREDITS Introduces basic principles of nutrition with emphasis on personal nutrition. Satisfies nutrition requirement of students entering healthcare professions. HWE 108 WEIGHT LOSS 1 CREDIT Focuses on combining a healthy diet and exercise to shed unwanted pounds and inches. The course will include online sessions that will focus on personal habits including diet that lead to weight gain and exercise session appropriate for the student. *HWE 111 HEALTH AND FITNESS * 3 CREDITs Studies health and fitness in the U. S. today. The course will look at personal health issues, managing stress, nutrition and healthy life styles. HWE 122 RESPONDING TO Provides standard first aid and CPR, with a more in-depth look at sudden illness, specific disease, and emergencies. *HWE 124 FITNESS AND WELLNESS * 2 CREDITS Provides information on fitness and wellness and to serve as a guide to design, implement, and evaluate a complete personal fitness and wellness program. The course integrates the basic components of fitness and wellness in understanding human health in order to achieve well-being. This course offers current information in the health field and provides self-assessments for health risk and wellness behaviors. This includes lifestyle modification, nutrition, weight management, stress management, cardiovascular and cancer risk reduction, exercise and aging, exercise related injury, exercise and the environment, prevention of sexually transmitted diseases, substance abuse (including tobacco, alcohol and other psychoactive drugs), and analysis and interpretation of research publications and Web sites in health and wellness. *HWE 125 INTRO* TO HUMAN PERFORMANCE 3 CREDITS This class is a survey of the discipline of kinesiology, including knowledge derived from performing physical activity, studying about physical activity, and professional practice centered in physical activity. It includes an analysis of the importance of physical activity in daily life, the relationship between physical activity and the discipline of kinesiology, the general effects of physical activity experiences. The course surveys the general knowledge base of the discipline as reflected in the major subdisciplines and reviews selected concepts in each, showing ow they contribute to our understanding of the nature and importance of physical activity. In addition, the course introduces students to the general characteristics of the professions to Specific types of physical activity professions typically pursued by those graduating from a program of kinesiology, and assists them in making some early career decisions. *HWE 136 SKILLS & Methods* OF This course is intended for HUP ma jors. It is designed to acquaint the student with the basic skills, methods and techniques necessary to be a competent exercise leader in he area of resistance training. Emphasis will be placed on understanding selection of appropriate teaching progressions that relate to the weight room and fitness facility as well as the science of human motion and muscle/joint structure and function as it relates to fitness. HWE 230 EXERCISE AND SPORTS Teaches students how to apply behavioral principles and techniques that may help people increase their motivation to exercise and change health-impairing behaviors. The course is based on research, theory, and practical application in the field of physical activity. Examination of theories and current research related to sport and exercise behavior will be covered. The student will be introduced to the field of kinesiology by providing a broad overview of the major topics in the area. *HWE 237 EXERCISE*, NUTRITION Discusses the concepts of improved performance in all fitness areas. Emphasis is placed upon updated information associated with nutrition and human performance. Measurement of body composition is used as it correlates to training and diet/ exercise programs. Introduces the student to the physiological responses nd adaptations of individuals to exercise as well as the application to sports medicine, rehabilitation and general fitness. The laboratory provides experiences that demonstrate the underlying theoretical constructs that govern physiological responses and adaptations to exercise. PREREQUISITE: BIO 201, â€Å"C† or better. HWE 248 EXERCISE TESTING AND Provides the student with the opportunity to conduct laboratory fitness assessments, evaluate test results and develop exercise prescriptions. In addition, the student will be expected to become knowledgeable about the promotion and marketing f fitness programs. HWE 255 CERTIFIED PERSONAL TRAINER Provides the student with theoretical knowledge and practical skills in preparation for a nationally recognized personal training certification approved by the Colorado Community College System. These Certifications are limited to the following: ACSM, ACE, NSCA, NCSF, AFAA, and AEA. Upon certification, the student will have the ability to develop and implement exercise programs for healthy populations and/or those individuals with medical clearance to exercise. Designed for all majors in the Human Performance Program and provides the student on-the-job training. The student will have the opportunity to further integrate academic knowledge and apply those skills gained through the Human Performance degree curriculum. Working in various capacities within the ACC Fitness/Aquatic Center, Physical Education department and the Employee Wellness Program will be required. Students should receive entry-level proficiency at the completion of the HWE 248, HWE 237 and HWE 122 or current CPR-PR/AED and First Aid Certification.